Happy Tuesday 【ツ】

Some days it's hard to let go of the mean or hurtful things others do. In this world it's so easy to get caught in the cycle. Everywhere I look I purposefully have little reminders to try & keep myself in perspective. This is one of the ones on my desk that I look at constantly throughout the day. It helps remind me that everything should be done purposefully & to your best & that I only control my thoughts & actions.

Taglines A Terrible Thing to Waste or A Waste Of Time?!

Most business owners I've found have a fear of marketing, much less branding. Most people do not realize or understand the importance of branding. Branding matters, messages matter, & tag-lines are something that can have a huge effect on you business. A successful tagline's lifetime is almost infinite. The only time a tagline would need to be changed is if there are pressing reasons to change the core message. There can be reasons, for example if there's a change in your company's focus, or the competitive environment in which you work; then you'd need to change your tagline. Although ideally you would never want to change your tagline.(that will only confuse people) If you must change, change only your "Image" to help consumers meet where you are today. As challenging as it is to create a strong tagline, it's all too easy to craft one that fails. NEVER be generic. Remember, your brand in general and your tagline, almost more than any other piece, should be as specific and emotive as possible to highlight the connection between an individual and your business. Generic language is deadly! Your tagline should show the value of your business. Your marketing should never raises more questions than the answer. Do NOT be generic. Be specific and distinguish your company from the others. Never indulge in or plan uneasiness. Avoid introducing ambiguity into your branding. Avoid poor word choices. Only use ONE tagline at a time!!  The best way to confuse and alienate your audiences is to send out multiple messages at the same time. Unless consumers are hearing consistent messaging from your business, they are not going to recognize you in an instant. 

To be honest that is all you truly have. You have an instant to attract & keep their attention. It's imperative your message has a generalized positioning value. If your message doesn't have positioning value, if it is just a descriptor, it is a waste. That is really key, the most important "do." You want to make sure you make your tagline broadly accessible and memorable, avoiding jargon and acronyms. Make sure you can be recognized at a glance, that your company is memorable. What is it that is so important that people want to repeat it and that they can not stop thinking about. You ultimately want your company to be seated not only in the brain, but in the heart of your consumers.

We need to find God

We need to find God, 

and he cannot be found in noise and restlessness. God is the friend of silence. See how nature - trees, flowers, grass- grows in silence; see the stars, the moon and the sun, how they move in silence... 

We need silence to be able to touch souls.
-Mother Teresa

"Jealousy"

"Jealousy is simply and clearly the fear that you do not have value.  Jealousy scans for evidence to prove the point - that others will be preferred and rewarded more than you.  There is only one alternative - self-value.  If you cannot love yourself, you will not believe that you are loved. 

You will always think it's a mistake or luck.  Take your eyes off others and turn the scanner within.  Find the seeds of your jealousy, clear the old voices and experiences.  Put all the energy into building your personal and emotional security.  Then you will be the one others envy, and you can remember the pain and reach out to them." 

Can I be More Clear Than Take A Long Walk Off A Short Bridge?!?!

Today is the official   

If-You-Say-One-More-Word-To-Me-And-You-

Dont-Get-Out-Of-My-Life-&-Leave-The-Ones-I-Love-Alone-I'm-Going-To-Kill-You-Day!

I have the patience of a saint,
but the temper of a goddess. 

So I'll wait for the perfect moment 

to strike you down 

♥

Couldn't have said it better myself!!

You aren't going to be his first, his last or his only. He's cared about someone else before and he will again but if he cares for you now what else matters? He's not perfect. You aren't either and the two of you will never be perfect... but if he can make you laugh at least once... hold onto him and give him the most you can... he is not going to quote poetry... he's not going to be thinking about you every moment... but he will give you a part of him that he knows you can break... so don't hurt him don't change him and don't expect more than he can give you... don't analyze... smile when he makes you happy, yell when he makes you mad and miss him when hes not there.

- Angelina Jolie

I didnt write it but its still good :D

To love is to risk
not being loved in return
to hope is to risk pain
to try is to risk failure
but risk must be taken
for the greatest hazard in life
is to risk nothing at all